Ottawa SEO Company | Best Search Ranking | Custom Alternative Enhances Google Position

SEO | Alternative Digital Marketing | Social Media Management

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Ottawa SEO Company Ranks Higher, Gets More Traffic and Leads

Elevate your company’s online presence

Dominate the Google search page results and your company will be seen by, and will interact with more potential customers than your competitors.

Expand your customer base

Studies show that the No.1 search page results position receives 32.5% of the search traffic; No.2 17.6%; No.3 11.4% and No.10 2.4%. If you’re not ranking on Page 1 you’ll have a very difficult time expanding your customer base using online tactics.

Our services will improve your Google rankings. Then it’s up to you to convert those that visit your site into paying customers.

Revenue Growth

More business exposure leads to more customer interest and interaction, which leads to more paying customers with leads to increased revenue which opens the door to business expansion and/or personal goals realization.

Receive the benefits with much better ROI.

Custom-Fit SEO the Premier SEO Services Business in Ottawa Canada

Are you here because you are looking for help to increase customer traffic to your business website?  Perhaps, you are already aware of the benefits of applying Search Engine Optimization (SEO) techniques as part of your company marketing strategy.  If not, it is to your benefit to have this Ottawa SEO expert do the heavy lifting for you to develop and execute an implementation plan that results in your website being more prominent in the “eyes” of the search engines; thereby improving your conversion or brand awareness probability.

If you are in business to help others and/or make money, it does not make sense to be aware of a viable strategy that will increase your bottom line and simply ignore it because of time and/or money.  Do what you need to do to be successful.

As a business owner you need to take advantage of the prominence of Google.    When was the last time you, or anyone you know, used the Yellow Pages?  The yellow pages are not being used as they once were by customers to search for product and services.  With the advent of mobile devices customers are using their smart phones and tablets much more to locate vendors via the internet.  Google has an aggressive hold on over 60% of the search engine market share.  That’s over 100 billion searches per month!  That being said, if your company is not ranked ahead of your competitors in the Google search results pages, you are losing money!  Pay Per Click (PPC) and online Yellow Pages advertising do not provide the same return on investment as proper desktop and mobile website design, customer targeting, social promotion optimized for ranking and off-page optimization.  If you want to change your current results then take action!  Below you will learn more about how I can help and then you can take steps to Get Started and partner with our SEO services company. Ottawa ON, is Canada’s, my nation’s capital, and is the perfect place to provide national SEO and local Ottawa SEO services.

I look forward to partnering with you and achieving success together!  Our first success was with SEO in Ottawa.

Search Engine Optimization Pillars

Personal Attention

With this Ottawa SEO firm you receive the personal attention you deserve. Together we partner to design, build, and maintain the online footprint foundation that achieves your near and long-term results.

We succeed by helping you succeed!

Open Communication

Progress reports and appropriate SEO industry updates are typically communicated monthly to keep our SEO Ottawa clients well informed and in the loop. You may not always like what we have to say but you will certainly be impressed with the end results!

Transparency is one of the keys to our shared success. Being open and upfront will let us realize great results the soonest.

Customized Strategies

Every business is unique in their product/service, goals, implementation methodology and situation in general. That fact alone demands that any business consultant take the time to: understand all about the client’s situation, intentions, desires and expectations; make an informed diagnosis; and develop an approach and implementation plan uniquely suited for that particular client.

Much like an elite tailor, our Ottawa SEO agency ensure the strategy and plan we propose to you is a functional and comfortable fit for you that delivers the results you want now, and into the future.

Research and Development

We are members of an international group, that includes Ottawa SEO experts (consultants themselves), who are constantly striving to improve and revolutionize search results page supremacy tactics. As a fringe benefit, new-found knowledge shared with us can be applied to our clients’ advantage.

SEO Services in Ottawa

Overview

First, please keep in mind that you will not be overly educated on search engine optimization on this site. There are many other sites constructed for that purpose. That being said…

Our company is committed to working within the Google rules of engagement to provide workable solutions that will significantly increase potential customer traffic to your website!

It is important to understand that Google strives to give its customers (those who are searching the web for content) a meaningful experience by matching the search phrases entered with web pages/websites that contain content it assesses to be relevant to the searcher. Fundamentally, Google algorithms determine ranking using content-relevancy data, relationships with other websites and social media sites (popularity), and website authority/trust.

Google obtains this information by reading a site’s content, technical construction and relationship list (links) to determine where to position a page in the rankings. The more relevant the content, authoritative and trustworthy the site, the higher the rank; for a particular keyword phrase.

Therefore, to significantly increase (or even dominate) traffic, your website must clearly reveal its search relevancy and show Google (in its language and terms) that it is THE trusted authority on the keyword subject. In the end, your site’s ease of navigation and customer response to your offers will also contribute to the assessment.

Our Ottawa-based SEO company ensure that your relevancy and authoritativeness is built and clearly communicated to Google when Google comes a knocking!

To further support your online presence efforts, our company offers a social media management service to relieve you off the burden of consistently posting and tweeting interesting content on Facebook, Twitter, and/or LinkedIn

Value Proposition

The product or service that you are selling is of value to your customers. Provide what they want in a courteous and respectful manner, have excellent customer support, and you will build a customer relationship that lasts.

That being said, you have to have customers or at least potential customers before you can start building a relationship. The relationship starts with your website which should function to not only attract your customers, but satisfy their need for your product/service as well. Design your website so that it gives your customers what they want and they will buy! Provide outstanding service and they will stay! Your business and perhaps personal goals will subsequently be met. Obviously there is much more to marketing than that. However, maintain that focus and you will succeed!

Our part in your success will be to dramatically increase your online presence to attract targeted customers to enable expansion of your existing customer base.

I expect that you are more interested in results and a general idea of how we can produce those results. Throughout these pages I will lift the hood to show you the engine and the major parts. I will not get into minute details since some of that is my “secret sauce”, so to speak, and quite frankly you do not need, or probably want to know.

The major moving parts involved in ranking you higher are On-page SEO, Off-page SEO and social marketing.

Search terms (e.g. social media management services Ottawa) entered in the Google search engine are clues used by the search bots to find the information the user wants. Proper optimization results in the construction of a prominent digital footprint that clearly demonstrates that your business is the most likely company to satisfy the searcher's need. An overly simple explanation I know, but you get the idea.

Custom-Fit SEO will elevate your online web presence and dominate (if that is what you want) your competition using an appropriate and distinctive mix of On-page, Off-page and social marketing search engine optimization techniques.

Website FFA

Every website is created with specific major and minor goals in mind. Subsequently, a website should be constructed with the intention of implementing specific functionality that will work towards achieving the goals.

However, not all goals are achieved/fully achieved after implementation; thereby making adjustments necessary. Website Functional Failure Analysis is a methodology of identifying website functions, and probable failures of those functions for subsequent input into the Website Failure Modes and Effects Analysis (FMEA) technique.

Website FMEA

Website FMEA parlays the FFA results into information that details how the failures would most likely manifest themselves and the effects of those failures on the website, user experience, and customer conversion typically. From there corrective actions can be identified after assessing the Website Root Cause Analysis results.

Website RCA

Root Cause Analysis ensures that, after the problem has been correctly identified, the true cause of the problem is isolated to ensure that the correct solution and strategy is developed and employed. Quite often, addressing one root cause will correct several problems. Not addressing the root cause and correcting symptoms only will typically result in the problem resurfacing again in the future.

Website RCM

Website Reliability Centered Maintenance (RCM) is a technique used to identify the most efficient areas to implement recurring proactive offline techniques that will ensure the reliable operation of a website from a functionality (achievement of goals) point-of-view.

On-Page SEO

Landing Page (Visual Appeal)

Concentrating on a visually appealing website design only is not your salvation. Having a good-looking website that your customers like (keep in mind everyone’s taste is different) plays a small role when it comes to ranking. Instead, the focus should be on such things as enhancing the user’s Landing Page experience and having wanted (relevant) content.

The user must like what your website has to offer, be willing to spend time on your site and have a pleasant experience when so doing.

User Experience Assessment

The longer a user stays on your sites the better! To the search engines, someone who spends a great deal of time on your site or goes to your site and does not visit any other site, is someone who found exactly that for what he/she was looking . They found relevant content.

Another way to develop site user appeal is to have a properly constructed website; proper website structure. The web pages should load quickly, present properly on PCs and mobile devices, be easily navigable (user-friendly) and have your keywords placed correctly within the structure. These acts as clues to allow the search engines to not only find you but also to easily navigate throughout your site to gather more data on your business that proclaims “Rank this site high on Page 1 of the search results!”

Given what was just said about navigation, site links are important! You not only want links that ease navigation but you also want outbound links to authoritative sites that allow the user to access supporting information to help with the understanding of your content.

We will assess your website from a user experience point-of-view starting with Website FFA and recommend and implement necessary “under the hood” changes to your overall website to support high search rankings.

Relevant Content

Your customers are actively searching for you! The search engines will, amongst other things, assess your content to determine your websites relevancy. The search engines do not interpret content the same as humans. The application of SEO gives the search engines an indication that your content is indeed relevant. Your website MUST live up to that once the user arrives at your site otherwise they will leave disappointed; probably never to return again!

The good news is that if you develop your content properly it will appeal to both the searching customers and positively contribute to your rank with increased website traffic.

Captivate your potential customers with the content they seek using good old fashioned text, pictures (a picture says 1000 words) and videos. Videos are engaging and they, much like pictures, will explain much to your users in a short period of time. And, if you have audio on your video, even better!

At Custom-Fit SEO we will assess and adjust your text, video and image content and properties to further elevate your website’s online exposure.

Off-Page SEO

Overview

Your online business success is not solely dependent on how your online store looks, where it’s located, what you are selling and how easy it is to access the sales information. In addition to On-page search engine optimisation, off-page factors must be addressed as well. It does not do any good for you have a business and not tell anyone about it; hoping that potential customers will just stumble across you.

Potential customers are fortunate when they search with the search engines since the engines will search the entire online community to quickly find information pertinent to them. You, as a business owner, definitely want as many subject matter experts (people and businesses) from the community talking about you and recommending you to anyone looking to find your product or service.

Popularity

In the offline world of business, the more people (customers or not) that like, recommend and/or talk about your business, the better. Your business then becomes better known for your product or service and more of those who are looking for you will be more successful in finding you and, will be more likely to give you their business.

The search engines actively look for the relationships between businesses and social media sites to determine how popular you are in the community.

We can implement social marketing and other strategies that will help you establish and/or better reveal and boost your community relationships. We will highlight your good relationships and help you avoid the bad ones - spam neighbourhoods – by proactive link management. All to increase your popularity. Please keep in mind that in some cases websites are so severely damaged by poor relationship building that it is much easier to completely start over rather than put in the required effort to recover from Google search penalties that detrimentally affect your ranking.

Be that as it may, we have strategies to locate and build authoritative links (links with juice as they say) in a natural manner that are guaranteed to boost your authority, trust and rankings.

Search Engine Optimization, Social Media Management, Website Optimization

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